Selling Your Home 

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Why use Nick Scalise to represent you in the home selling process?

Advertising:  With any new listing, I advertise in 5 Major arenas. 

1.       Zillow – I am Zillow Premier Agent currently spend over $9,000 per month to get my name in front of potential buyers.  This system will get your home and my information to serious and active buyer’s in your market

2.       Social Media – The minute a new home is listed it will be posted and advertised on social media.  This will include my Facebook personal account, Facebook Business account (picknick2sell) and my Instagram.  I will boost these posts by spending on average $500-$1,000 to increase your home’s exposure and to attract active buyers.

3.       MLS and Office Websites – As a member of NIAR and GRAR your home will be instantly posted worldwide to the multiple listing system.  In addition, our office is connected to nearly 40 other real estate websites getting your home out to the public and to anyone searching the area.

4.       Mailers – a mailer blast will go out once your property is listed.  It will target residents in your area as well as other demographics that would be looking to upsize/downsize to your home type. 

5.       E-mail campaign – I have constant contact with over 4,000 direct contacts from my database and more are being added daily.  These clients will be notified of new listings and have direct contact with me when they are interested.

Photography:  Each of my listings is professionally photographed by a 3^rd party company.  This includes multiple still shots of every area of your home and additionally a drone video of the exterior and pictures from above your home.  These are combined into a virtual walking tour set to music and is distributed throughout social media and to interested buyers. 

Open House:  Many agents have abandoned the idea of open houses mainly because of the time it requires.  I am a strong believer that this method still produces results and we will schedule an open house once your home is listed.  Once scheduled, I will add the date to Zillow and promote on social media to generate interest for the open house.  I also promote at the source including flags and directional arrows to get your home noticed. 

Accessibility and Communication:  I am a very “hands on” Realtor and work to make the client happy and produce results.  I am reachable day or night via phone, text, and e-mail.  I work with each client and home individually and tailor the strategy that works best for you.  I am looking to build relationships and to grow my business by showing my strong work etic and integrity.  I am a full-time agent and will be in the business for the rest of my life so my reputation and rapport with my clients is critical to my success and longevity.   This is evident with the nearly 1,000 homes I’ve closed and hundreds of clients I have served and continue to do so.  My ratings and reviews can be found on Facebook and on Zillow to prove these statements.  I am looking to grow but I can only do that by making one customer happy one at a time.

Getting Started

The first time we meet, we will discuss what your selling objectives are. This is a good time to ask questions, and I will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations. I will provide you with a complete Comparative Marketing Analysis (CMA) for your property.

You're ready to Sell Your Home

Once you decide you are ready, I will review and sign a standard Listing Agreement. I will also complete all of the mandatory disclosure forms. I will arrange for any necessary inspections.

Preparing Home/Property

Before putting your home on the market, I want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate the best features of your home, without incurring unnecessary expense, is at the core of what I do. I will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. If staging is necessary, I will share some options based on your property.

Determining List Price

Pricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale. 

Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity.

Marketing Your Home

Understanding where buyers come from allows me to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts is key to a successful sale. My maximum exposure marketing plan includes: Comprehensive Internet marketing through our site, Realtor.com, Zillow.com, Trulia.com, Yahoo.com and dozens others. 

Also, public open houses & brokers tours, yard signage, and property feature sheet; local newspaper ads; sales agent network; and customized property marketing. I will remain in constant communication with you and give you progress reports on showings and all activity.

Processing the Sale & Closing

The complexities of processing transactional documents will be made very easy for you through my continuous guidance and communication. I will review all offers and terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your bests interests. 

Once your home is in escrow I will prepare all seller required disclosures and reports, attend appraisal with recent comparables to support your purchase price, and make sure all contingencies and repair requests are removed in a timely manner per the contract. Communication between us is imperative and I can assure you that you will be informed every step of the way.

Close of Escrow

Congratulations, you have now sold your home! I will provide you with helpful moving hints and also be there to answer any questions. I am always available to help you should a question arise after the close of escrow and I want to ensure that you are 100% satisfied.